Mission Statement:

To provide Kentuckiana men, women and children with the most up-to-date health, nutrition and fitness information including advice from credentialed health care professionals offering empowering strategies for improving the health of our community.

As a health professional and educator for the past 35 years, Barbara Day’s mission is to provide Kentuckiana with a resource the community can count on for credible health information. Kentuckiana HealthFitness magazine (KHF) was created in July, 1997. Kentuckiana Healthy Woman magazine (KHW) became a reality as a result of numerous readership surveys from Kentuckiana HealthFitness magazine’s readers. The readers spoke loudly and clearly…the women wanted more information about women’s health issues. So, in an effort to meet our readers’ needs and requests, Kentuckiana Healthy Woman magazine (KHW) was conceived in July, 2004.

Each issue of KHF focuses on health, nutrition and fitness information for the general population, whereas each issue of KHW focuses on a specific women’s health issue with many of the regular columns being directed toward women. Credentialed health professionals, many of whom have earned M.D.s, Ph.D.s, and masters’ degrees, write all of our advice columns in both KHF and KHW. This format serves to clarify conflicting health information in the marketplace. By using this strategy, we have been very successful in providing Kentuckiana men and women excellent resources on all aspects of their health. The content of KHF and KHW is not just fluff, but real in-depth information on specific health, fitness and nutrition topics that can be used to empower our community to adopt healthier lifestyles for themselves and their families.

In an era of escalating medical costs, we’re providing our community with a real service by keeping both KHF and KHW free. That makes our advertisers even more important! Unlike other local publications, we want our magazines to remain an information source first – not just an advertising venue. That’s a huge benefit to you as an advertiser because your message does not compete against as many ads. KHF and KHW are excellent venues to reach Kentuckiana women and men who have a special interest in their health and the health of their families. Our readers come from diverse backgrounds: some are professionals and business owners; some are college students; others are beginning their families and some are veteran grandparents. Because of the excellent editorial content in each magazine, our readers tend to pass on the issues to friends and relatives.

We invite you to be a part of this important community mission!

Circulation and Distribution

Kentuckiana HealthFitness magazine and Kentuckiana Healthy Woman magazine are bimonthly publications with a controlled distribution of 35,000 every other month: 3,500 copies are home delivered to selected neighborhoods in zip codes 40223, 40245 and 40059. The remaining 31,500 copies are available through more than 450 distribution locations, including health clubs, sporting goods stores, bike shops, corporate fitness centers, health food stores, bookstores, restaurants, sports medicine clinics, hospitals, libraries, college student centers, physicians’ offices, local sporting events and many other heavy traffic areas. Circulation includes Kentucky counties of Jefferson, Oldham, Shelby and Bullitt and Indiana counties of Clark and Floyd. KHF is delivered to LG&E, UPS, the U.S. Census Bureau, SHPS, Anthem and Ford employees by their companies’ requests as they take action to engage employees in making healthy lifestyle.

Statistics from annual readership surveys indicate we reach a great demographic for most advertisers:

• More than 85 percent of our readers are college graduates.
• The salary range of the majority of readers is $85,000 to $150,000+.

The health and fitness industries are booming as people of all ages become more aware of the importance of good health as well as the benefits of being fit. Kentuckiana HealthFitness magazine and Kentuckiana Healthy Woman magazine offer advertisers excellent opportunities to acquaint otherwise hard-to-reach customers with products and services offered.

Both magazines are out in the market place for 60 days, not 30 seconds. Thirty days after each magazine has been published, a PDF with all of the ads is placed on the website so our community has total access to all the health information. For additional information, please call 502-254-5255.

Dimensions, Deadlines and Rates

For more information, including dimensions, deadlines and rates, please see our 2008 Rate Card >>

Available in PDF format (1.1MB)

Kentuckiana HealthFitness Offices

Kentuckiana HealthFitness
P. O. Box 436387
Louisville, KY 40253-6387
Phone 502.254.5255
Fax: 502.245.4098

Rates Effective Through Decmber 31, 2008